The stupid product I hate this week:

2.2_present_groupshot.gif I think this is the silliest product ever. It drives me insane very time I see it because for one, Campbells soup is NOT hard to make if one were so moved. It’s not brain surgery or anything. Sure this product cuts a couple steps but is it worth it to pay 3x more for 1/3 as much soup?

According to all the advertising on TV they are selling this product to three markets:

1: Over-hassled moms who have so little time to breathe that all eating must take place in a car while transporting entire 4th grade soccer team in a minivan to a birthday party.

2: Macho construction workers for whom a liquified entree is practical around electrical power tools and heavy construction equipment with questionable cupholders.

3: Trendy homeless teenage skateborders who wear helmets while leading mysteriously hectic and exciting lives of hanging out in library parking lots and laughing en masse because teenagers all know soup from a can is sooo cool.

Now these three extremely divergent groups have one thing in common: They can be sated by a mere 6 oz of below average soup served up moderately warm and alluringly encased in a styrofoam sheath for a meal. Right. And monkeys might fly out of my butt.

Karla concurs and adds that it’s not the easiest food to handle.



4 Responses to “The stupid product I hate this week:”

  1. 1 Noor

    Yeah, I don’t get it either but they’ve been selling it for a few years so I’m guessing somebody’s buying it (maybe it’s those homeless skateboarders after all) or they’re way too committed to this product.

    For some odd reason, they’ve yet to market it to “on the go” college and grad students.

  2. 2 ktpupp

    OK, I’ll fess up, I buy this stuff. It’s handy to keep in the desk drawer at work. See, we only have a microwave available to us, so opening a regular can of soup wouldn’t be practical cuz you’d have to throw out the remaining portion since a can is more than one serving.

    It’s not all that great, but its good on those days when you’re so busy that you can’t leave the office for lunch.

  3. 3 eve

    I also keep them in my food drawer at work for those late nights or forgot lunch days. We only have a microwave so it’s easy and they taste ok.

  4. 4 Michael

    The part of those commercials that get me is when they show the above mentioned soccer moms enjoying their soup while watching their kids play a game on the field.
    Excuse me? Are the parks in this bizzaro alternate universe all equipped with microwaves or are we supposed to believe they are drinking that shit cold?

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