What’s a president to do?

Hey, here’s a great idea! Call a “news” conference for the first night of the May sweeps. That way, tens of millions of hardworking people who had been looking forward to putting up their feet and watching an original episode of their favorite show will instead see the president with his concerned face on, talking about how much he cares about soaring gas prices even if there is very little he can do about it immediately.

And schedule the news conference for 8:30 p.m. so that it doesn’t just preempt CBS’s “urvivor” but CBS’s “C.S.I.” as well. And not just NBC’s “Will & Grace” and “Joey” (guest-starring Carmen Electra!) but “The Apprentice.” Not to mention Fox’s “The O.C.”